Haya Ajjan is an Associate Professor of Management Information Systems, the Sheldon and Christine Gordon Professor in Entrepreneurship, and the Director of the Center for Organizational Analytics at Elon University. Haya joined Elon in 2010 and teaches data analytics courses in the Love School of Business’ undergraduate business, MBA and M.S. in Business Analytics programs. She was instrumental in developing the business analytics undergraduate major and the M.S. in Business Analytics program. Her research focuses on better understanding the impact of technology use on individuals, groups and organizations, and has been published in journals such as Journal of Business Research, European Journal of Operations Research, Business Horizons, Journal of Marketing Analytics, and Journal of Marketing Theory and Practice. Her commitment to infusing technology and innovation into the curriculum resulted in her appointment as Faculty Fellow for Innovation and Assistant to Elon University President Constance Ledoux Book. She also serves as a project lead for Elon’s participation in Apple’s Everyone Can Code initiative. Ajjan received the Love School of Business Dean’s Awards for Scholarship and Service and was named Top 50 Undergraduate Business Professors in the United States. During her tenure at Elon, she founded the Center for Organizational Analytics, Elon NEXT for professional advancement and continuing education studies, and the Elon Innovation Council. She teaches a certificate program on marketing analytics for the Academy of Marketing Science and currently serves as a program co-chair for AIS Special Interest Group in Decision Support and Analytics.
