Joy Baker is the writer, blogger, and investigative journalist who uncovered key evidence in Jacob's case. She holds a journalism degree from the University of Minnesota and, for twenty years, was co-owner of a central Minnesota advertising agency. She currently works as an independent marketing consultant, professional copywriter, and writing coach. Her work on Jacob's case has been featured in print and broadcast media as well as true-crime podcasts. She blogs at JoyTheCurious.com.