Betsy McGinn CEO of McGinn eComm As Seventh Generation's first eCommerce channel director, Betsy pioneered the company's innovative eComm strategy and created a thriving multimillion-dollar partnership with Amazon. Since founding McGinn eComm in 2014, Betsy has worked with hundreds of natural products brands to successfully launch, optimize, and recalibrate their Amazon business. From product development and profitability analysis to alignment of their multifunctional teams, McGinn eComm guides clients through every step of this complex channel, helping to ensure successful and profitable online businesses. With more than a decade of eCommerce experience, Betsy is a thought-leader and regular speaker at workshops and conferences globally. Visit Betsy at mcginnecomm.com
