Dr. Nicolle Lamerichs is senior lecturer and team lead at Creative Business at HU University of Applied Sciences, Utrecht. She holds a PhD in media studies from Maastricht University (2014). In her book Productive Fandom (2018), she explores intermediality, affect, costuming and creativity in fan cultures. Her research focuses on participatory culture and new media, specifically the nexus between popular culture, platforms, storytelling and play. She has co-edited Fan Studies: Researching Popular Audiences (2014) with Alice Chauvel and Jessica Seymour.