Born and raised in Brockville, Ontario, Brian Fraser had dreams of becoming a famous radio personality. His big break came when he was promoted to technical producer for News Talk 580 CFRA's The Morning Rush at the age of 21. But Brian would soon become a household name for a different reason. In March of 2020, months after being diagnosed with leukemia, Brian was thrust into the national spotlight when he advocated for blood donation live on CTV News from his hospital room. The first lockdown of the COVID-19 pandemic had severely weakened Canadian Blood Services' supply. After Brian's call for arms, CBS' website crashed, and a record number of appointments were booked. He was 26-years-old when he died of acute lymphocytic leukemia.