As one of the world's foremost social media architects, Jim Lupkin helps businesses build a framework capable of withstanding the turbulent and ever-changing social media climate. From a $6 billion global corporation to celebrity style brands to small businesses, solopreneurs, and brand advocates in more than 100 countries, his passion lies at the intersection between the entrepreneurial spirit and the magic that happens when people work in harmony toward a common good. Jim is an international speaker, author, and has been featured in entrepreneurial publications from AdWeek to Inc. Magazine. He is the only social media expert endorsed by Dr. Mikel J. Harry, co-creator of Six Sigma, the premier management system used by 87 of the Fortune100 companies to accelerate profits. Visit him at jimlupkin.com