Andy Lark, a globally awarded marketer and business leader, is the chief marketing and business officer of the cloud accounting software leader Xero, which was named the world's most innovative growth company in 2015 by Forbes. For the past two decades, Lark has worked alongside CEOs and their leadership teams to define-and then attain-digital and brand greatness for their institutions. These include Air New Zealand, Brocade, Commonwealth Bank, Coles, Dell, Emirates Team New Zealand, IBM, Simplot, Southwest Airlines, Sun, the New Zealand government, Visa, and Xero. As an entrepreneur and marketer, Lark has built some of the world's most successful e-commerce sites, online communities, and applications for smartphones.