Bob is a creative adviser for a top-tier multinational project delivery company based in Sydney, Australia, with Canadian headquarters in Calgary, Alberta where he's worked for the past 10 years in the business development group. He also worked as a creative director for a Calgary-based marketing design company while simultaneously running his own freelance design/production outfit, bobserranocreative.com. Prior to moving to Canada in 2004, Bob ran his own boutique audiovisual production company. He also worked as an art director for a high-end lifestyle magazine and taught corporate identity and logo design, computer-based illustration, and non-linear video editing while writing original music for radio and TV ads.