Brian Kateman is cofounder and president of the Reducetarian Foundation, a nonprofit organization dedicated to reducing meat consumption to create a healthy, sustainable, and compassionate world. A TEDx speaker and leading expert on food systems and behavioral change, he has appeared in hundreds of media outlets, including Vox, the Huffington Post, National Geographic, the Atlantic, Quartz, Salon, the Los Angeles Times, Fox News, and the Daily Mail.