Jay Curry was born and bred in Armonk, New York. He received a B.A. degree at Bates College and a Master of Science degree at the Boston University School of Public Communications. As an independent consultant specializing in introducing and implementing "direct marketing" in companies without experience in that discipline, Jay Curry was often confronted with top managers who had limited knowledge of direct marketing or were skeptical about its benefits. In 1989 he formulated the basic concept of Customer Marketing to resolve this problem. In 1991 he co-founded MSP Associates, an Amsterdam-based consulting company that helps larger and international companies implement CRM, using Customer Marketing as a platform. MSP Associates has served such clients as Xerox, DHL, Kimberly-Clark, ING Bank, Philips, and a number of other European companies.
Also in 1991, Curry completed the manuscript for his book on Customer Marketing, which was subsequently published in a number of editions in the Netherlands, England, France, Germany, Italy, and Brazil. His English-language books were published by Kogan-Page in London under the titles "Know Your Customers and Customer Marketing: How to Increase the Profitability of Your Customer Base."
