Professor Bryan Lukas is Associate Head of Research and Chair of Marketing at the University of Manchester's Alliance Manchester Business School (AMBS), where he also is the Academic Director of the Audi LEAD programme in the School's executive education portfolio. Bryan is an Honorary Fellow at the University of Melbourne and is serving a three-year term as AMA Academic Council member. Bryan's research interests are in marketing management and strategy, with a particular focus on brands and new products. His research has appeared in premier peer-reviewed research publications, such as Journal of Marketing, Journal of Management, Journal of the Academy of Marketing Science, Journal of Service Research, Journal of Retailing and Journal of Product Innovation Management. Bryan has won 16 teaching awards and has had a strong publishing record across his career. As an executive educator, Bryan has taught more than 1000 executives He relocated to the UK for career advancement.
