Ben Griffi th is an accomplished consultant and developer with expertise in web
analytics, sales and marketing automation, and system integrations. His career began
at a consulting fi rm where he was one of the fi rst certifi ed consultants for the Eloqua
partner program. He is the founder and president of Salytics (http://www.salytics.
com), a hybrid consulting and application development fi rm. Client services cover
a range of platforms including Eloqua, Salesforce, Marketo, and Adobe Marketing
Suite. Salytics works with numerous companies designing and implementing global
marketing campaigns utilizing the Eloqua platform.
Ben has also authored open source projects to extend Eloqua website tracking and
three native Salesforce.com applications that has been publicly released. He holds
a dual degree in computer engineering and economics from Queen's University in
Kingston, Canada.
