Jeremy Baines is the head of UX for an independent software vendor providing web and mobile applications. Before that Jeremy co-founded Howard Baines, a London-based UX consultancy, with Clive Howard. Howard Baines' UX Lifecycle approach helped organizations ranging from startups to enterprises realize measurable business value through UX. Jeremy has a background in graphic design but developed a deep understanding of technology through founding his own 'shopping list' technology startup, which was acquired. He is an evangelist for technology and UX having appeared in numerous publications and at events.
