Jerrod Heyd knows what an emotional eater looks like as he has seen members in his family fight to stop eating though they are not hungry. At first he found it a bit difficult to understand what they were really going through as he thought that it was just a matter of greed. It was one day when he decided to do some research of his own that he started to realize that it was more than just a love for food and that it was an emotional problem. As he kept on learning more about it, he had a vested interest in figuring out how he could convey this information to others in terms that everyone could understand easily. A lot of the books that he had read were filled with lots of medical terms and just ended up being quite confusing in the long run. Jerrod wanted to make it an easy read and that he did with his book on emotional eating.