David J Reibstein | Bookhype

Jan 1, 2006

Cover of Key Marketing Metrics: The 50 Metrics Every Manager Needs to Know

Key Marketing Metrics: The 50 Metrics Every Manager Needs to Know

Jan 31, 1993

Cover of Strategy Analysis with Valuewar

Strategy Analysis with Valuewar

Jun 1985

Cover of Marketing

Jan 1, 1983

Cover of Cases in Marketing Research

Cases in Marketing Research