Joni Blecher (San Francisco, CA) is Senior Editor of CNET Networks, specializing in gadgets and cell phones. Her work appears regularly on CNET, ZDNet, and in Computer Shopper magazine. Blecher writes the poplar CNET column ""Ask the Cell Phone Diva,"" which reaches hundreds of thousands of readers every month. She is widely recognized as one of the foremost authorities on cell phones and gadgets in the US. and is frequently interviewed as an on-air expert on the topic (including a TV interview on CNN last December). At this year's Consumer Electronics Show. Blecher was one of the featured expert panelists at the conference's well-attended ""Technology Is A Girl's Best Friend"" forum, alongside fellow panelists from CosmoGirl., Popular Mechanics, YM, Lucky, and Jane magazines.