Tina Michelucci runs dietfreedom.co.uk, an online dieting company, with fellow authors Nigel Denby and Deborah Pyner. Dietfreedom is a popular dieting web site – during peak publicity it attracted up to 10,000 hits a week – with supportive dieting forums for its users. It also sells healthy low GL food products which will soon be available in all major supermarkets. She too is an ex-serial dieter.