Robin E. Roberts is an Associate Professor in Agribusiness with the Griffith Asia Institute and an academic with the Griffith Business School. She received her Ph.D. in international business and trade from Griffith University. Roberts' expertise is in applied research in the management of global and national consumer brands and products. Her key interests are in mapping export opportunities, value chain research, labelling and packaging, and new product development in the Asia–Pacific region. Roberts has proven success in delivering increased business performance through market research, and her understanding and dedicated interest in the South-East Asian region makes her a valuable researcher in the field of international business. Roberts has more than twenty-five years of industry experience in international trade, commercial research and marketing management with national and international FMCG (fast-moving consumer goods) organisations. She has led and collaborated in research teams to successfully launch new products and increase exports for numerous public- and private-sector organisations. Roberts is currently involved in a range of international agribusiness research and development projects, and holds a visiting academic position with Shenyang University, China.