Atoosa was born in the Iranian city of Shiraz in 1977. She grew up in Iran and studied at Azad University of Tabriz. Having completed her degree in 2000, she moved to Tehran where she worked as a computer programmer for Iritec Company. In 2001, she moved to London to learn English, and also worked as a web designer. She returned to Iran in 2003 to work in the stock market in Tehran in order to learn about business processes before studying for an MBA, which she completed in 2005.
Atoosa was inspired to start her own company in the Import and Export field and became the Iranian representative for one of the biggest Iranian steel companies in London. This led to her moving back to London in 2007. She decided to devote more time to her passions of photography and food. She became Food Editor of Classic Magazine, and then decided to fulfil her lifetime ambition to create a Persian cookbook, which has allowed her to focus more on her creativity, and love of food, art and photography. Her website is http://www.atoosasepehr.com/about/