Dr. Henric Cronstroem is vice president product and technical product advocate at Qlik, where he has worked for most of the time since the company was founded. For the first few years in Qlik's history, he was the product manager for QlikView, and then he moved into solution implementation and training. After many years in the field, including a role as a manager for the technical staff in QlikTech, Germany, he returned to Sweden as deputy manager for the development organization. In his current role, his main task is the communication of technical products on blogs, in the press, and directly with large accounts. Henric has a doctorate in elementary particle physics from Lund University.