Eugene Chan is an Associate Professor in the Division of Consumer Science at Purdue University in Indiana, USA. Eugene has previously taught marketing at both Monash University in Melbourne, and at The University of Technology, Sydney, Australia. He grew up in Toronto and received his PhD from the University of Toronto after receiving his undergraduate and master’s degrees in psychology from Michigan and Chicago, respectively. His research interests are in consumer, financial and political decision-making. His work has been published in outlets such as Computers in Human Behavior, European Journal of Marketing, European Journal of Social Psychology, Evolution and Human Behavior, International Journal of Research in Marketing, and Organizational Behavior and Human Decision Processes. He teaches consumer behaviour, marketing research and services marketing at undergraduate, master’s and doctoral levels.