Andy Gillentine is an associate professor and co-ordinator of the Sport Administration Program at the University of Miami. His research interests are sport marketing, professional development, and management issues in sport theory. He served as athletic director and coach for over 15 years and as Executive Director of MAHPERD. Dr Gillentine is recognised for his expertise in sport management curriculum and program development. He served on the Sport Management Program Review Council Executive Board for three years and frequently serves as a consultant in this area. He also served as Chair of the National Sport Management Council (AAHPERD). He has conducted marketing research projects for the Ladies Professional Golf Association; the NASDAQ 100-Open; World Championship Wrestling, Inc.; and the Mississippi Coaches Association. Dr Gillentine's work has resulted in forty publications and over 90 national and international presentations.