Dick Axelrod is a cofounder of the Axelrod Group Inc., a consulting firm that pioneered the use of employee involvement to effect large - scale organizational change. His clients include Boeing, British Airways, Chicago Public Schools, Calgary Health Authority, Coca - Cola, Harley - Davidson, Hewlett - Packard, Novartis, and the UK's National Health Service. Emily Axelrod is a cofounder of the Axelrod Group Inc., a consulting firm that pioneered the use of employee involvement to effect large - scale organizational change. Her clients include Boeing, British Airways, Chicago Public Schools, Calgary Health Authority, Coca - Cola, Harley - Davidson, Hewlett - Packard, Novartis, and the UK's National Health Service.