In 2008, armed with nothing but a $450 laptop, an Ivy-League background in neuroscience, and an insatiable curiosity to understand why people buy... Ryan Levesque left a lucrative career on Wall Street and later in Shanghai, China to launch a multimillion dollar online publishing business selling information and software using what's now become the "Ask Formula" as taught in this book. Since then, Ryan has used the Ask formula to help build multi-million dollar businesses in 23 different industries, generating over $100 million dollars in sales in the process. Today, he and his team offer training, consulting, and implementation services for entrepreneurs and businesses at all levels.