9 books • 1 series
Servitization Strategy (Palgrave Executive Essentials)
Customer Segmentation for Servitization: How to identify customer groups for service innovation
CREATING COMPELLING STORIES OF SERVITIZATION: A process to help engage stakeholders with change
Performance Advisory Services
Experiencing Servitization: What to expect as the transformation journey unfolds
Servitization Contracts: Demystifying financing and contracts for advanced services
Customer Value Propositions for Servitization: A mini-guide for manufacturers seeking to compete through advanced services
Servitization Visioning: How to create an illustrative vision for a manufacturing organisation seeking to compete through services
Advanced Service Business Models: Understanding their structure and basis for competitive advantage
