Vivian L. Vignoles was born near Rochester, UK, in 1973, and obtained his PhD in social psychology at the University of Surrey in 2000. He is currently Reader in Social Psychology at the University of Sussex. His principal research interests are in self and identity processes and cross-cultural psychology, especially understanding the interplay of cultural, contextual, and motivational influences on identity construction, and he is principal investigator of the Culture and Identity Research Network. He has published more than 30 journal articles and book chapters and one edited book, and is an Associate Editor of the European Journal of Social Psychology.