Michael Beverland

5 books • 2 series

Michael Beverland is Professor of Marketing and Head of the Department of Strategy and Marketing at University of Sussex Business School, UK.
Feb 22, 2025
Cover of A Very Short, Fairly Interesting and Reasonably Cheap Book about Brand Management

A Very Short, Fairly Interesting and Reasonably Cheap Book about Brand Management (Very Short, Fairly Interesting & Cheap Books)

Jan 22, 2018
Cover of Brand Management

Brand Management

Jan 1, 2015
Cover of Redesigning Manufacturing

Redesigning Manufacturing

May 2009
Cover of Network Innovation in U.K. Ethnic Fresh Produce Supply

Network Innovation in U.K. Ethnic Fresh Produce Supply (Research Memorandum, #81)

Jan 1, 2009
Cover of Building Brand Authenticity: 7 Habits of Iconic Brands

Building Brand Authenticity: 7 Habits of Iconic Brands