Jim Scalo is not a PhD. He isn't an educator or a theorist either. He's a business leader. He has to hire, fire, train, retain, build real teams, and make real money, and he's done all of these things for almost three decades as the leader of Burns Scalo Real Estate in Pittsburgh, PA. Having started in a dumpy old office and grown his company into a premium space, he has seen the truths contained in this book firsthand. Jim can be reached at jscalo@burnsscalo.com.