Jovial King is a family herbalist, co-founder and owner of Urban Moonshine (urbanmoonshine.com), and author of DIY Bitters. She has studied herbal medicine extensively with an array of renowned teachers, including Rosemary Gladstar, Brigitte Mars, and Christopher Hobbs. Jovial started Urban Moonshine in her kitchen and has grown the company into a strong presence within the natural supplements industry. She has appeared as an Herbal Expert blogger for Martha Stewart's Whole Living website, and Urban Moonshine has been featured in Food & Wine, Mother Earth Living, Fine Cooking, Imbibe, Epicurious, and more.
