Michael O'Neil is Canada's leading IT industry analyst, recognized as an expert in the application of enterprise technologies (including, and especially, cloud) to business processes and requirements - and what that means for vendors and channel members looking to build viable businesses. As principal analyst for InsightaaS, O'Neil published the acclaimed management book "The Death of Core Competency: A management guide to cloud computing and the zero-friction future" in 2014, and managed the launch of the Toronto Cloud Business Coalition (www.businesscloud.to) in April 2015. TCBC links IT management from SMBs and enterprises, global and Canadian cloud services vendors, channel members, VCs/corporate finance professionals, management consultants, academics, and other experts in the development of best practices needed to accelerate adoption and use of cloud in Canada. Internationally, O'Neil is in demand both as an expert on building and optimizing channel and alliance relationships and networks, and (as a result of many years' worth of independent research, and two years spent as a Sustainable IT columnist for Bloomberg BNA) as an expert in sustainable IT. O'Neil started his career with IDC, where he had executive responsibility for the Canadian business, and for the launch and growth of the worldwide Software Business Strategies group. Today, O'Neil is actively working with clients in Canada, the US and the Caribbean on IT/business initiatives, and - with InsightaaS partner Mary Allen - on the launch of two new best practice communities, focused on IoT and analytics, in 2016.