Theordore Levitt

2 books • 2 series

Apr 2, 2013
Cover of HBR's 10 Must Reads on Strategic Marketing (with featured article "Marketing Myopia," by Theodore Levitt)

HBR's 10 Must Reads on Strategic Marketing (with featured article "Marketing Myopia," by Theodore Levitt) (Harvard Business Review Must Reads)

Jun 16, 2008
Cover of Marketing Myopia

Marketing Myopia (Harvard Business Review Classics)