Leanne CutcherSesqui Lecturer in Strategic ManagementUniversity of SydneyLeanne Cutcher is the Sesqui Lecturer in Strategic Management in the Faculty of Economics and Business at the University of Sydney. Her primary research interests are in the areas of strategic management, customer service, identity and gender. In 2005 her thesis on the Australian banking industry won the Inaugural Emerald Outstanding Thesis Award. She has published articles in Management Communication Quarterly, the Journal of Industrial Relations and Labour and Industry.