Dr Robyn McGuigganIn 2006 Robyn McGuiggan was appointed Executive Dean, College of Business, University of Western Sydney. She has previously been a Senior Lecturer in the School of Marketing at the University of Technology, Sydney Australia (UTS) and Head of the Marketing Department at Insearch UTS. She has extensive experience in course and subject development particularly in relation to Introductory Marketing courses at both undergraduate and postgraduate level and a wealth of teaching experience, having taught marketing now for more than 14 years.Her teaching experience ranges from first year introductory marketing courses at undergraduate level to teaching a variety of marketing subjects in the postgraduate MBA and Masters in Marketing programs. Her experience is not confined to Australia having lectured in Singapore, Malaysia, China, and Thailand.She has taught a number of management executive programs in marketing for companies such as IBM, SRA, Ansett, and the NSW Institute of Accountants and regularly gives of her time to do lecturers on various marketing related topics for community groups. Newspaper reporters and talk back radio hosts regularly seek her expert opinion on topical consumer behaviour issues, and in 2001 she appeared on a Current Affairs program.Robyn earned her PhD from Macquarie University, a Masters of Commerce in Marketing from NSW University and a Bachelor of Science with Honours in Pharmacology from Sydney University. Before joining UTS, she spent 10 years working in the pharmaceutical industry for multinational companies such as Bayer, Reckitt & Colman, Bristol Myers and Fisons. During this time she gained extensive experience in research, sales, and marketing. Her last position before joining UTS involved establishing a Marketing Department within the Hospital Division of a large Pharmaceutical company. She also has experience in small retail marketing having jointly owned a thriving hardware retail store for 12 years.Robyn's research interest primarily lies in the area of the psychological influences on consumer choice of leisure and tourism products. Although she has published a large number of articles and conference papers in this area, she has also published a number of articles on other aspects of consumer choice in journals such as Psychology and Marketing.
