Bill Gardner is president of Gardner Design and has produced work for Cessna, Learjet, Thermos, Pepsi, Pizza Hut, Kroger, Hallmark, Cargill Corporation, and the 2004 Athens Olympics. His work has been featured in Communication Arts, Print, Graphis, New York Art Directors, the Museum of Modern Art, and many other national and international design exhibitions. He is the founder of LogoLounge.com and the author of LogoLounge Books 1, 2, 3, 4, 5, and the annual LogoLounge Logo Trend Report. Bill lives in Wichita, Kansas.Catharine Fishel specializes in working with and writing about designers. Her writing has appeared in many leading design publications. Based in East Peoria, Illinois, she is editor of LogoLounge.com and is the author of many books about design, including Paper Graphics, Minimal Graphics, Redesigning Identity, The Perfect Package, Designing for Children, LogoLounge Books 1, 2, 3, 4 and 5, Inside the Business of Graphic Design, How to Grow as a Graphic Designer, The In-House Design Handbook, and The Freelance Design Handbook.