If you want to achieve financial services sales without reinventing the wheel, it makes sense to learn from someone who has won big transactions, faster. I am a business advisor and fintech investor with over 25 years of strategic sales experience at executive level with companies such as American Express, ANZ Bank and Ingram Micro. My international banking career spawned US$10 billion in new transaction values mandated, and over $100 million of profits won in the financial services and technology industries. During my career I developed the TRANSFORM sales methodology, which helped me consistently deliver sales out-performance and also assisted in launching and growing my own successful tech start-up in the UK. After a successful career, I now spend the majority of my time mentoring and investing in high-growth tech start-ups that 'do good and do better', and I run a boutique sales advisory firm focused on delivering real sales acceleration. In this guide I'm going to share with you some of the secrets that allowed me to achieve all of this.
