Bill Aulet is the Ethernet Inventors Professor of the Practice of Entrepreneurship and the managing director of the Martin Trust Center for MIT Entrepreneurship. He is a globally recognized, award-winning educator and author on entrepreneurship. Prior to joining MIT, he had a twenty-five-year track record of success in business, from his start at IBM to his experience as a serial entrepreneur. He started and ran two companies and led a turnaround of a third where he directly raised over $100M and, more importantly, created many times that in shareholder value. He works around the world with entrepreneurs, small companies, large companies, and governments to promote innovation-driven entrepreneurship.