Born in 1955, Dale grew up in North London. He began his career as a DJ on the London club circuit, and his first professional steps as a young aspiring broadcaster began in 1974 with the United Biscuits Industrial Radio Station. By 1977 he was presenting a five-day-a-week live programme at Radio Trent. In 1989 Dale broke into television, and in 1993 began presenting the hugely popular seven-series show, Supermarket Sweep. Since then he has presented a wide variety of prime-time shows including The National Lottery, The Other Half, Pets Win Prizes and Touch the Truck, as well as numerous one-off specials.