Xuemei Bian

2 books • 1 series

Nov 30, 2021
Cover of Consumer Behavior, Branding And Counterfeiting

Consumer Behavior, Branding And Counterfeiting

Mar 2008
Cover of Research Memorandum 77 - the Role of Product Involvement, Knowledge, and Perceptions in Explaining Consumer Purchase Behaviour of Counterfeits: Direct and Indirect Effects

Research Memorandum 77 - the Role of Product Involvement, Knowledge, and Perceptions in Explaining Consumer Purchase Behaviour of Counterfeits: Direct and Indirect Effects (Research Memorandum, #77)