Dr Ranjan Banerjee is Dean and Professor, Marketing, at S.P. Jain Institute of Management and Research, Mumbai. He is an internationally renowned academic, leader, speaker and writer, has been a columnist for Harvard Business Review online and has addressed numerous international academic leadership forums. He has been a contributor to leading business publications, including Business Today, Business World, Forbes, Fortune and Business India. A highly rated visiting professor at management schools across the world, he has also consulted with a number of corporates, such as Philips, Vodafone, Legrand, Pidilite and AXA.