Shiv Singh is a future-focused busi--ness executive who has developed and executed cutting-edge marketing strategies, tools, and techniques for some of the world's largest brands. He is also the trailblazing author of Social Media Marketing For Dummies as well as Savvy, Navigating Fake Companies, and Leaders & News. Along the way, he has served as VP and global social media lead for Razorfish, head of digital for PepsiCo Beverages, SVP innovation go-to-market for Visa, and most recently, as the chief marketing and customer experience officer for LendingTree, where he managed a media budget of $650 million and led a team of 150 marketers.