Eddy de Heij has over 20 years of international entrepreneurial experiences. He was born in The Netherlands and resides in Barcelona, the Football capital of the world. He is active as an entrepreneur, investor and mentor and puts his main focus in Digital Media and Blockchain Projects. He advises startups around the globe, in New York City, Barcelona, Amsterdam and Japan. At 45, Eddy looks back on the first half of his life, and in this book, he shares some of the experiences and insights he has had both in Life and Business. He now wants to share these experiences with the younger generation. In 90 Minutes, Eddy chooses Football as a metaphor which he used very often in Life and Business in order to visualize day to day challenges.