Jaya Jaitly is a well-known speaker and writer on crafts. She is the founder president of the Dastkari Haat Samiti, a national association of Indian craftpersons. She has initiated many innovative programmes to promote awareness and respect for craftsmen and help them towards self-reliance and dignity. She created the concept of Dilli Haat, a unique and popular crafts marketplace in New Delhi, which is being replicated in other parts of India. She has written 'Viswakarma's Children', a collection of stories on the lives of India's craftpersons.