Simon is the founder of Behavioural Finance Australia (BFA). At BFA he provides specialist behavioural finance training and consulting to financial advisers, fund managers, major super funds and other investment professionals. His services help his clients to apply insights about investment decision-making to tailor their investment processes and client engagement strategies. Simon is the author of two books on behavioural finance: 'Applying Behavioural Finance in Australia' and 'Cyborg'. He regularly speaks on client engagement and investment decision-making at industry and academic conferences. Some of Simon's articles on behavioural finance-related issues and videos of his conference presentations are available at behaviouralfinanceaustralia.com.au. Simon's qualifications combine psychology and investments. He holds a Bachelor of Arts (Psychology) and a Bachelor of Commerce (Finance) both from the University of Adelaide, a Graduate Diploma in Applied Finance & Investments from the Securities Institute of Australia, a Master of Applied Finance from Macquarie University, a Diploma of Financial Planning from MLC Advice Education and a Graduate Certificate in Management from the Australian Institute of Management. Simon lives in Melbourne with his partner, Leonora, and three children, Ben, Clare and Emma.
