Jeff Loucks is a director with the Cisco Digitization Office and a visiting scholar at the Global Center for Digital Business Transformation, an IMD and Cisco initiative. Jeff works with Global 500 firms and innovative startups to explore the strategies and concrete steps companies must take to thrive in an era of digitization. Through fifteen years of research, writing, and consulting, Jeff has helped companies capitalize on technological change by transforming their business models. Jeff is especially interested in the strategies organizations use to adapt to accelerating change. An extensive academic background complements his technology expertise. He wrote his PhD dissertation on Machiavelli (one of the world's great strategists) and draws upon philosophy, psychology, and political science to understand both institutional and human responses to today's escalating challenges. Jeff has a BA in political science from The Ohio State University, and an MA and PhD in political science from the University of Toronto. He resides in Ohio with his wife and two sons.