Jake Hirshman currently works at the PGA Tour in tournament business and sponsor relations for the Korn Ferry Tour. Previously he worked for Learfield-IMG College, MLB, the Rose Bowl, the Ontario Reign, and the Inland Empire 66ers. In addition to hosting the Life in the Front Office podcast, he is coauthor of the forthcoming book LOL, Loss of Logo. Hirshman is a cofounder and partner of Competitive Advantage Consulting and Sports Business Case Reviews. Additionally, he is an adjunct professor at the University of Florida and Seattle University.