Rick Burton is the David B. Falk Professor of Sport Management at Syracuse University and chief operating officer for Playbk Sports. Burton is a frequent contributor to publications such as Sports Business Journal and Sportico, and coauthor of numerous books, including Business the NHL Way; Forever Orange: The Story of Syracuse University; 20 Secrets to Success for NCAA Student-Athletes; and Sports Business Unplugged. His latest World War II historical thriller, Into the Gorge, was published by Subplot in June 2023.
