Dr. Larry Wacholtz is a professor of entertainment and music business at Belmont University in Nashville. A consultant to industry professionals, he is a member of NARAS, USASBE, MEIEA, IFBPA, and the Academy of Entrepreneurship. He was the former Director of Music Business Entrepreneurship at Belmont University, has written extensively on the entertainment and music business, and has presented research papers at many national conferences. Earlier in his career, Wacholtz owned a psychographic research company (Entertainment Industry Research) that provided consumer behavior and image research to MCA and Word Records.
