10 books • 1 series
Ethics and International Marketing: Research Background and Challenges. International Marketing Review, Volume 22, Issue 5.
Protecting Stakeholders in Observational Research (Working Papers in Commerce)
Ethical Advertising Covenant
Analysis of the Portrayal of Older People in Television Advertising (Working Papers in Commerce)
Responsibility of Advertising in Post-modern Society (Working Papers in Commerce, v. 98/06)
Older Models in Contemporary Consumer Advertising (Working Papers in Commerce, v. 98/07)
Relationship Marketing (Working Papers in Commerce)
50+ Lifegroups (Working Papers in Commerce)
Investigation of Current Leisure Provision for the 50+ Market (Working Papers in Commerce)
Review of Current Research into the 50+ Leisure Market (Working Papers in Commerce)