Jakob Engblom has been working with Simics since 2002, handling outbound marketing, inbound marketing, sales and field engineering, academic program and product management. Currently he is a technical marketing manager for tools at Wind River, planning the future of Simics as an end-user product and blogging about Simics. For the past 15 years, he has have worked with various aspects of programming and simulation tools for embedded systems. He has written and presented on a variety of embedded systems topics since 1997, including popular science, trade press, conference papers, journal papers, and book chapters in a wide variety of outlets.