In previous high-carbon lives Alexis Rowell was a journalist and a businessman. His environmental concerns led him into local politics in the London Borough of Camden in 2006, and in 2010 he won a national Sustainability Councillor of the Year award. He now runs an environmental consultancy called cuttingthecarbon and works part-time for the 10:10 Campaign. He also helps to coordinate Transition Belsize and the Camden Climate Action Network.